FAQ > FAQ about our green-fed beef. > Are your animals raised in an ethical and humane way?

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Yes! But “ethical” and “humane” mean different things to different people. The concepts can involve a mishmash of several industry terms, including “organic,” “cruelty-free,” “natural” or “free-range,” whose standards vary. Those concerned with animal welfare try to rely on certification companies whose labels are increasingly popping up on meat packages.

We subscribe to and follow the standards of the Humane Farm Animal Care program.

“We all have our ideas of what ‘free-range’ should be — animals roaming out on lush pasture, et cetera — but that is rarely the case,” said Adele Douglass, executive director of Humane Farm Animal Care, a nonprofit organization that monitors treatment of livestock. “I never buy ‘natural’ or ‘free-range’  or ‘on pasture’ because anyone can say those things and they can mean nothing.”

Although Humane Farm Animal Care hasn’t seen a dramatic increase in vegetarians jumping ship, it has received enthusiastic consumer feedback, especially from vegans and vegetarians who are looking for way to ethically feed loved ones who love a good, juicy steak.

For those who are physically unable to keep up with the challenges of the vegetarian life, ethical omnivorism is a liberating conscience-saver. As the ethics and interests of vegetarians and sustainable meat eaters become more shared, the more crossover there is between the two groups.

Last updated on July 4, 2011 by Administrator