Meet your Farmers

 Hi, We are Phil and Juany Noble together, we own and operate Sage Mountain Farm. We are an active part of the organic food revolution that is sweeping across our country.

    When we moved to Hemet, we quickly planted a vegetable garden and filled up some of the existing corrals with cows, pigs, goats and chickens.

    Starting with a small garden we ended up having some extra produce; not wanting to let anything go to waste we decided to sell some at the local farmer's market.  The people thanked us for coming and asked if we would be coming back next week, so we did and Sage Mountain Farm was born. 

    Because it's so easy for a conventional farm to contaminate an organic farm, we enjoy farming in the wilderness - far away from all conventional farms – and we practice and maintain organic, sustainable farming practices.

    All of our fruits and vegetables are grown on our family farm using sparkling clean natural well water and healthy organic processes. At our high desert property, we also use organic guidelines to raise steers, chickens and pigs.

    Motivated by their passion for bringing produce to the marketplace, and their love for the outdoors and farming, they planted fruit trees, fenced of the property and purchased some of the land adjacent to their original 5 acres.

    We now own multiple properties and have started Sage Mountain Beef, where we also offer green-fed beef and pork, for purchase or, as part of our beef CSA program.  Click here for information about Sage Mountain Beef.  

Local Farmer turned Rancher.

A familiar face to farmers’ market shoppers in San Diego is Phil Noble. "Farmer Phil" has been raising cattle for about nine years for family and friends. Farmer Phil has also become "Rancher Phil" by launching Sage Mountain Beef CSA, San Diego's premiere and only Green-Fed™ beef CSA and store.

“It’s a natural progression for us,” Noble says. “We’ve always raised our own animals, but now we have an infusion of capital through a private investor so we can breed our own cattle and take them to market.”

Sage Mountain Beef will be starting with 20 Black Angus calves. These cattle will have a different flavor profile than any other beef on the market, given their diet. “These animals eat better than most people,” Noble says with a laugh. “Because we raise produce, they get a lot of our crop. They eat a lot of watermelon, eggplant, onions, potatoes and tomatoes. We let them eat crops of summer squash and our certified organic wheat.”

Rancher Phil plans to sell the beef to his CSA members, at farmers’ markets and to restaurants. He already has relationships with several restaurants, including Sea Rocket Bistro and The Linkery, which buy his organic produce.

Noble credits the farmers’ markets for giving him the opportunity to meet people and get the name out. He expects to experience the same success with his meat venture as he’s had with his produce, given the growing interest the public has in what they buy and eat. “People want to know where their food is coming from and are asking a lot more questions, and as a result are better informed.”